# Lead capture

> Lead capture is collecting a potential customer's contact details, such as name and email, so the business can follow up.

Canonical: https://heykiko.io/glossary/lead-capture
Last updated: 2026-11-05

## What it means

A chatbot can capture leads with a short form before the chat, by asking during it, or automatically on channels where the customer's identity is known, such as WhatsApp.

## In HeyKiko

Every WhatsApp and Telegram chat becomes a lead, and Kiko asks once, after it has helped, for the details you track.

## Related

- [Opt-in and opt-out](https://heykiko.io/glossary/opt-in)
- [AI agent](https://heykiko.io/glossary/ai-agent)
- [Lead capture](https://heykiko.io/features/lead-capture)
- [Full glossary](https://heykiko.io/glossary)