# WhatsApp Business API pricing in Bangladesh

> Meta's WhatsApp Business API rates for Bangladesh from 1 October 2026, where updates are cheap and marketing isn't, with what a month costs for three businesses.

Canonical: https://heykiko.io/whatsapp-api-pricing/bangladesh
Last updated: 2026-11-07

In Bangladesh, Meta charges very little for order updates and a lot for marketing. Here are the rates and what a month costs for a clinic, an online shop and a training centre.

## Meta's rates in Bangladesh

Per delivered message, from Meta's USD rate card for Bangladesh effective 1 October 2026.

| Message | What it's for | Rate |
| --- | --- | --- |
| Marketing | Offers and announcements, to customers who opted in | $0.0732 |
| Utility | Booking reminders, order and delivery updates | $0.0037 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.0037 |
| Authentication | One-time passwords to Bangladeshi numbers, from a business based there | $0.0037 |
| Authentication (international) | One-time passwords to Bangladeshi numbers from a business based abroad | $0.096 |

Utility messages are charged at this rate up to 150,000 a month and authentication up to 100,000; Meta's lower volume rates apply after that. Source: [Meta](https://developers.facebook.com/docs/whatsapp/pricing)

## What a month costs in Bangladesh

- For a diagnostic centre in Chattogram with 300 chats a month and about 3 replies each, all 900 replies are inside the free 1,000, so they cost nothing. Adding 600 reminders and updates ($2.22) brings Meta's bill to about $2.22 a month.
- For an online clothing shop in Dhaka with 2,500 chats a month and about 4 replies each, 10,000 replies are 9,000 paid after the free 1,000: $33.30. Adding 2,000 reminders and updates ($7.40) and 500 offers ($36.60) brings Meta's bill to about $77.30 a month.
- For a training centre with a big alumni list with 1,000 chats a month and about 3 replies each, 3,000 replies are 2,000 paid after the free 1,000: $7.40. Adding 3,000 reminders and updates ($11.10) and 5,000 offers ($366.00) brings Meta's bill to about $384.50 a month.

## How Meta bills Bangladeshi businesses

Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees.

- **A huge gap between marketing and updates**: A marketing message is $0.0732, about 20 times a utility message at $0.0037. Broadcast offers sparingly; send order updates freely.
- **Foreign OTPs are expensive**: A business abroad sending one-time passwords to Bangladeshi numbers pays $0.096 each.
- **Replies mostly free**: 1,000 service replies a month per number cost nothing; the rest are $0.0037 each.
- **Ad replies cost nothing for a week**: Answer a buyer who came from a Click-to-WhatsApp ad, and Meta charges nothing for your messages to them for up to 7 days, marketing included.

Source: [Meta: WhatsApp Business Platform pricing](https://developers.facebook.com/docs/whatsapp/pricing)

## Questions about WhatsApp pricing in Bangladesh

### How much does a WhatsApp Business API message cost in Bangladesh?

From 1 October 2026, Meta charges $0.0732 per marketing message and $0.0037 per utility or authentication message in Bangladesh. Service replies are free for the first 1,000 a month per number.

### Why is WhatsApp marketing expensive in Bangladesh?

Meta sets Bangladesh's marketing rate at $0.0732, far above India's $0.0118, while utility stays low at $0.0037.

### Does HeyKiko add a margin to WhatsApp fees?

No. Meta bills your WhatsApp account directly and HeyKiko adds nothing.

## Related

- [HeyKiko in Bangladesh](https://heykiko.io/ai-agent/bangladesh)
- [WhatsApp API cost calculator](https://heykiko.io/tools/whatsapp-api-cost-calculator)