# WhatsApp Business API pricing in Hong Kong

> Meta's WhatsApp Business API rates for Hong Kong from 1 October 2026, per message, with what a month costs for a clinic, a beauty salon and an online shop.

Canonical: https://heykiko.io/whatsapp-api-pricing/hong-kong
Last updated: 2026-11-07

What Meta charges per WhatsApp message in Hong Kong, and what a month costs for a clinic in Central, a beauty salon in Causeway Bay and an online shop.

## Meta's rates in Hong Kong

Per delivered message, from Meta's USD rate card for Hong Kong effective 1 October 2026.

| Message | What it's for | Rate |
| --- | --- | --- |
| Marketing | Offers and announcements, to customers who opted in | $0.0732 |
| Utility | Booking reminders, order and delivery updates | $0.026 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.026 |
| Authentication | One-time passwords to Hong Kong numbers | $0.026 |

Utility messages are charged at this rate up to 150,000 a month and authentication up to 100,000; Meta's lower volume rates apply after that. Source: [Meta](https://developers.facebook.com/docs/whatsapp/pricing)

## What a month costs in Hong Kong

- For a clinic in Central with 250 chats a month and about 3 replies each, all 750 replies are inside the free 1,000, so they cost nothing. Adding 400 reminders and updates ($10.40) brings Meta's bill to about $10.40 a month.
- For a beauty salon in Causeway Bay with 700 chats a month and about 4 replies each, 2,800 replies are 1,800 paid after the free 1,000: $46.80. Adding 800 reminders and updates ($20.80) and 300 offers ($21.96) brings Meta's bill to about $89.56 a month.
- For an online shop in Kwun Tong with 4,000 chats a month and about 4 replies each, 16,000 replies are 15,000 paid after the free 1,000: $390.00. Adding 10,000 reminders and updates ($260.00) and 6,000 offers ($439.20) brings Meta's bill to about $1,089.20 a month.

## How Meta bills Hong Kong businesses

Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees.

- **Updates cost more than in Singapore**: A utility message in Hong Kong is $0.026, against $0.016 in Singapore; booking reminders add up.
- **Marketing matches Singapore**: Marketing is $0.0732 per message in both Hong Kong and Singapore.
- **Most chats need no template**: Answering customers who message you first uses service messages: 1,000 a month per number are free.
- **Free days after ad replies**: When a customer messages from a Click-to-WhatsApp ad and you answer, Meta doesn't charge for your messages to them for up to 7 days.

Source: [Meta: WhatsApp Business Platform pricing](https://developers.facebook.com/docs/whatsapp/pricing)

## Questions about WhatsApp pricing in Hong Kong

### How much does a WhatsApp Business API message cost in Hong Kong?

From 1 October 2026, Meta charges $0.0732 per marketing message and $0.026 per utility or authentication message in Hong Kong. Service replies are free for the first 1,000 a month per number, then $0.026 each.

### Are AI chatbot replies charged on WhatsApp?

They're service messages, like a person's reply: free for the first 1,000 a month per number, then Meta's service rate.

### Does HeyKiko add a margin to WhatsApp fees?

No. Meta bills your WhatsApp account directly and HeyKiko adds nothing.

## Related

- [HeyKiko in Hong Kong](https://heykiko.io/ai-agent/hong-kong)
- [WhatsApp API cost calculator](https://heykiko.io/tools/whatsapp-api-cost-calculator)