# WhatsApp Business API pricing in Malaysia

> Meta's WhatsApp Business API rates for Malaysia from 1 October 2026, per message, with what a month costs for a kindergarten, a car workshop and an online store.

Canonical: https://heykiko.io/whatsapp-api-pricing/malaysia
Last updated: 2026-11-07

What Meta charges per WhatsApp message in Malaysia, and what a month costs for a kindergarten, a car workshop and an online store.

## Meta's rates in Malaysia

Per delivered message, from Meta's USD rate card for Malaysia effective 1 October 2026.

| Message | What it's for | Rate |
| --- | --- | --- |
| Marketing | Offers and announcements, to customers who opted in | $0.086 |
| Utility | Booking reminders, order and delivery updates | $0.014 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.014 |
| Authentication | One-time passwords to Malaysian numbers, from a business based there | $0.014 |
| Authentication (international) | One-time passwords to Malaysian numbers from a business based abroad | $0.0418 |

Utility messages are charged at this rate up to 150,000 a month and authentication up to 100,000; Meta's lower volume rates apply after that. Source: [Meta](https://developers.facebook.com/docs/whatsapp/pricing)

## What a month costs in Malaysia

- For a kindergarten in Subang Jaya with 200 chats a month and about 4 replies each, all 800 replies are inside the free 1,000, so they cost nothing. Adding 250 reminders and updates ($3.50) brings Meta's bill to about $3.50 a month.
- For a car workshop in Petaling Jaya with 900 chats a month and about 4 replies each, 3,600 replies are 2,600 paid after the free 1,000: $36.40. Adding 900 reminders and updates ($12.60) and 300 offers ($25.80) brings Meta's bill to about $74.80 a month.
- For an online store in Shah Alam with 10,000 chats a month and about 4 replies each, 40,000 replies are 39,000 paid after the free 1,000: $546.00. Adding 25,000 reminders and updates ($350.00) and 20,000 offers ($1,720.00) brings Meta's bill to about $2,616.00 a month.

## How Meta bills Malaysian businesses

Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees.

- **Marketing messages cost the most here**: Malaysia's marketing rate ($0.086) is one of Meta's higher ones in Asia, about 6 times a utility message. Keep updates and reminders as utility templates.
- **Answering customers is cheap**: Replies within 24 hours of the customer's message are service messages, and the first 1,000 each month per number cost nothing.
- **Ad conversations are free for a week**: If a buyer messages from a Click-to-WhatsApp ad and you answer, Meta waives the charge on your messages to them for up to 7 days.
- **Currency is fixed at setup**: You pick the billing currency when the WhatsApp account is created; Meta doesn't let you change it later.

Source: [Meta: WhatsApp Business Platform pricing](https://developers.facebook.com/docs/whatsapp/pricing)

## Questions about WhatsApp pricing in Malaysia

### How much does a WhatsApp Business API message cost in Malaysia?

From 1 October 2026, Meta charges $0.086 per marketing message and $0.014 per utility or authentication message in Malaysia. Service replies are free for the first 1,000 a month per number, then $0.014 each.

### Is WhatsApp marketing more expensive in Malaysia than Singapore?

Yes, slightly: $0.086 per marketing message in Malaysia against $0.0732 in Singapore and $0.0411 in Indonesia.

### Are AI chatbot replies charged on WhatsApp?

They're service messages, like a person's reply: free for the first 1,000 a month per number, then Meta's service rate.

### Does HeyKiko add a margin to WhatsApp fees?

No. Meta bills your WhatsApp account directly and HeyKiko adds nothing. A HeyKiko plan covers the AI agent, the inbox and campaigns, with its own credits.

## Related

- [HeyKiko in Malaysia](https://heykiko.io/ai-agent/malaysia)
- [Customer support in Malaysia](https://heykiko.io/ai-customer-support/malaysia)
- [Sales and leads in Malaysia](https://heykiko.io/ai-sales-agent/malaysia)
- [WhatsApp API cost calculator](https://heykiko.io/tools/whatsapp-api-cost-calculator)