# WhatsApp Business API pricing in Nigeria

> Meta's WhatsApp Business API rates for Nigeria from 1 October 2026, per message, with what a month costs for a clinic, a fashion store and a large online shop.

Canonical: https://heykiko.io/whatsapp-api-pricing/nigeria
Last updated: 2026-11-07

What Meta charges per WhatsApp message in Nigeria, and what a month costs for a clinic in Abuja, a fashion store in Lagos and a large online shop.

## Meta's rates in Nigeria

Per delivered message, from Meta's USD rate card for Nigeria effective 1 October 2026.

| Message | What it's for | Rate |
| --- | --- | --- |
| Marketing | Offers and announcements, to customers who opted in | $0.0516 |
| Utility | Booking reminders, order and delivery updates | $0.0067 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.0067 |
| Authentication | One-time passwords to Nigerian numbers, from a business based there | $0.0067 |
| Authentication (international) | One-time passwords to Nigerian numbers from a business based abroad | $0.075 |

Utility messages are charged at this rate up to 100,000 a month and authentication up to 300,000; Meta's lower volume rates apply after that. Source: [Meta](https://developers.facebook.com/docs/whatsapp/pricing)

## What a month costs in Nigeria

- For a clinic in Abuja with 300 chats a month and about 3 replies each, all 900 replies are inside the free 1,000, so they cost nothing. Adding 400 reminders and updates ($2.68) brings Meta's bill to about $2.68 a month.
- For a fashion store in Lagos with 2,000 chats a month and about 4 replies each, 8,000 replies are 7,000 paid after the free 1,000: $46.90. Adding 1,500 reminders and updates ($10.05) and 1,000 offers ($51.60) brings Meta's bill to about $108.55 a month.
- For a large online shop with 15,000 chats a month and about 4 replies each, 60,000 replies are 59,000 paid after the free 1,000: $395.30. Adding 40,000 reminders and updates ($268.00) and 30,000 offers ($1,548.00) brings Meta's bill to about $2,211.30 a month.

## How Meta bills Nigerian businesses

Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees.

- **Marketing is the big cost**: A marketing message is $0.0516, about 8 times a utility message at $0.0067. Broadcasts add up fast; order updates don't.
- **Dearer than the rest of Africa**: Nigeria has its own rate card: $0.0516 per marketing message against $0.0225 in Kenya and Ghana.
- **OTPs from abroad cost more**: One-time passwords to Nigerian numbers from a business based abroad are $0.075 each, against $0.0067 from a business in Nigeria.
- **Free after an ad reply**: Reply to a customer who messaged from a Click-to-WhatsApp ad, and Meta charges nothing for your messages to them for the next 7 days at most.

Source: [Meta: WhatsApp Business Platform pricing](https://developers.facebook.com/docs/whatsapp/pricing)

## Questions about WhatsApp pricing in Nigeria

### How much does a WhatsApp Business API message cost in Nigeria?

From 1 October 2026, Meta charges $0.0516 per marketing message and $0.0067 per utility or authentication message in Nigeria. Service replies are free for the first 1,000 a month per number, then $0.0067 each.

### Is WhatsApp cheaper in Nigeria or South Africa?

South Africa is cheaper for marketing: $0.0379 against $0.0516 in Nigeria. Nigeria is cheaper for utility: $0.0067 against $0.0095.

### Are AI chatbot replies charged on WhatsApp?

They're service messages, like a person's reply: free for the first 1,000 a month per number, then Meta's service rate.

### Does HeyKiko add a margin to WhatsApp fees?

No. Meta bills your WhatsApp account directly and HeyKiko adds nothing.

## Related

- [HeyKiko in Nigeria](https://heykiko.io/ai-agent/nigeria)
- [WhatsApp API cost calculator](https://heykiko.io/tools/whatsapp-api-cost-calculator)