# WhatsApp Business API pricing in Pakistan

> Meta's WhatsApp Business API rates for Pakistan from 1 October 2026, per message, with what a month costs for an academy, a skin clinic and an online store.

Canonical: https://heykiko.io/whatsapp-api-pricing/pakistan
Last updated: 2026-11-07

What Meta charges per WhatsApp message in Pakistan, and what a month costs for an academy in Islamabad, a skin clinic in Lahore and an online store in Karachi.

## Meta's rates in Pakistan

Per delivered message, from Meta's USD rate card for Pakistan effective 1 October 2026.

| Message | What it's for | Rate |
| --- | --- | --- |
| Marketing | Offers and announcements, to customers who opted in | $0.0473 |
| Utility | Booking reminders, order and delivery updates | $0.015 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.015 |
| Authentication | One-time passwords to Pakistani numbers, from a business based there | $0.015 |
| Authentication (international) | One-time passwords to Pakistani numbers from a business based abroad | $0.075 |

Utility messages are charged at this rate up to 150,000 a month and authentication up to 100,000; Meta's lower volume rates apply after that. Source: [Meta](https://developers.facebook.com/docs/whatsapp/pricing)

## What a month costs in Pakistan

- For an academy in Islamabad with 250 chats a month and about 4 replies each, all 1,000 replies are inside the free 1,000, so they cost nothing. Adding 300 reminders and updates ($4.50) brings Meta's bill to about $4.50 a month.
- For a skin clinic in Lahore with 1,200 chats a month and about 4 replies each, 4,800 replies are 3,800 paid after the free 1,000: $57.00. Adding 1,000 reminders and updates ($15.00) and 500 offers ($23.65) brings Meta's bill to about $95.65 a month.
- For an online store in Karachi with 8,000 chats a month and about 4 replies each, 32,000 replies are 31,000 paid after the free 1,000: $465.00. Adding 20,000 reminders and updates ($300.00) and 15,000 offers ($709.50) brings Meta's bill to about $1,474.50 a month.

## How Meta bills Pakistani businesses

Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees.

- **Utility isn't as cheap as next door**: A utility message in Pakistan is $0.015, about 11 times India's $0.0014. Send the updates customers actually need.
- **Marketing costs a few times utility**: Marketing is $0.0473 per message, roughly 3 times a utility message.
- **Foreign OTP senders pay much more**: A business abroad sending one-time passwords to Pakistani numbers pays $0.075, against $0.015 for a business based in Pakistan.
- **Ad chats free for a week**: Answer a customer who messaged from a Click-to-WhatsApp ad and Meta doesn't charge for your messages to them for up to 7 days.

Source: [Meta: WhatsApp Business Platform pricing](https://developers.facebook.com/docs/whatsapp/pricing)

## Questions about WhatsApp pricing in Pakistan

### How much does a WhatsApp Business API message cost in Pakistan?

From 1 October 2026, Meta charges $0.0473 per marketing message and $0.015 per utility or authentication message in Pakistan. Service replies are free for the first 1,000 a month per number, then $0.015 each.

### Is WhatsApp cheaper in Pakistan or India?

India is cheaper: $0.0118 per marketing message against $0.0473 in Pakistan, and $0.0014 per utility message against $0.015.

### Are AI chatbot replies charged on WhatsApp?

They're service messages, like a person's reply: free for the first 1,000 a month per number, then Meta's service rate.

### Does HeyKiko add a margin to WhatsApp fees?

No. Meta bills your WhatsApp account directly and HeyKiko adds nothing.

## Related

- [HeyKiko in Pakistan](https://heykiko.io/ai-agent/pakistan)
- [WhatsApp API cost calculator](https://heykiko.io/tools/whatsapp-api-cost-calculator)