# WhatsApp Business API pricing in Singapore

> Meta's WhatsApp Business API rates for Singapore from 1 October 2026, per message, with what a month costs for a tuition centre, a renovation firm and an online store.

Canonical: https://heykiko.io/whatsapp-api-pricing/singapore
Last updated: 2026-11-07

What Meta charges per WhatsApp message in Singapore, and what a month costs for a tuition centre, a renovation firm and an online store.

## Meta's rates in Singapore

Per delivered message, from Meta's USD rate card for Singapore effective 1 October 2026.

| Message | What it's for | Rate |
| --- | --- | --- |
| Marketing | Offers and announcements, to customers who opted in | $0.0732 |
| Utility | Booking reminders, order and delivery updates | $0.016 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.016 |
| Authentication | One-time passwords to Singapore numbers | $0.016 |

Utility messages are charged at this rate up to 150,000 a month and authentication up to 100,000; Meta's lower volume rates apply after that. Source: [Meta](https://developers.facebook.com/docs/whatsapp/pricing)

## What a month costs in Singapore

- For a tuition centre in Bishan with 300 chats a month and about 3 replies each, all 900 replies are inside the free 1,000, so they cost nothing. Adding 400 reminders and updates ($6.40) brings Meta's bill to about $6.40 a month.
- For a renovation firm in Tampines with 1,500 chats a month and about 5 replies each, 7,500 replies are 6,500 paid after the free 1,000: $104.00. Adding 800 reminders and updates ($12.80) and 500 offers ($36.60) brings Meta's bill to about $153.40 a month.
- For an online store with 8,000 chats a month and about 4 replies each, 32,000 replies are 31,000 paid after the free 1,000: $496.00. Adding 20,000 reminders and updates ($320.00) and 15,000 offers ($1,098.00) brings Meta's bill to about $1,914.00 a month.

## How Meta bills Singapore businesses

Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees.

- **Pick the currency when you set up**: Meta bills in USD or one of the other currencies it supports, chosen when the WhatsApp account is created. It can't be changed afterwards.
- **Marketing costs the most**: A marketing message in Singapore is $0.0732, several times a utility message at $0.016. Keep order and booking updates as utility templates.
- **Ads that open WhatsApp buy you a free week**: Reply to someone who came from a Click-to-WhatsApp ad and Meta charges nothing for your messages to them, marketing included, for up to 7 days.
- **Replies are mostly free for small businesses**: Each number gets 1,000 free service replies a month, which covers a few hundred chats.

Source: [Meta: WhatsApp Business Platform pricing](https://developers.facebook.com/docs/whatsapp/pricing)

## Questions about WhatsApp pricing in Singapore

### How much does a WhatsApp Business API message cost in Singapore?

From 1 October 2026, Meta charges $0.0732 per marketing message and $0.016 per utility or authentication message in Singapore. Service replies are free for the first 1,000 a month per number, then $0.016 each.

### How do Singapore's WhatsApp rates compare with its neighbours?

A marketing message costs $0.0732 in Singapore, $0.086 in Malaysia, $0.0411 in Indonesia and $0.0118 in India. Each market has its own rate, set by where the customer's number is from.

### Are AI chatbot replies charged on WhatsApp?

They're service messages, like a person's reply: free for the first 1,000 a month per number, then Meta's service rate.

### Does HeyKiko add a margin to WhatsApp fees?

No. Meta bills your WhatsApp account directly and HeyKiko adds nothing. A HeyKiko plan covers the AI agent, the inbox and campaigns, with its own credits.

## Related

- [HeyKiko in Singapore](https://heykiko.io/ai-agent/singapore)
- [Customer support in Singapore](https://heykiko.io/ai-customer-support/singapore)
- [Sales and leads in Singapore](https://heykiko.io/ai-sales-agent/singapore)
- [WhatsApp API cost calculator](https://heykiko.io/tools/whatsapp-api-cost-calculator)