Service message
A service message is a business's reply inside WhatsApp's 24-hour window; since October 2026 each number gets 1,000 free a month, then they're charged.
What it means
Replies from an AI agent count as service messages, the same as replies from a person. Without a payment method, Meta stops delivering them once the free 1,000 are used.
Related terms
Let Kiko take the next message
Train your agent on your website today, put it on WhatsApp, Telegram and your site, and watch the first conversations come in.
- No card needed
- Set up without code
- Cancel any time