Customer service

Lead capture

Lead capture is collecting a potential customer's contact details, such as name and email, so the business can follow up.

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What it means

A chatbot can capture leads with a short form before the chat, by asking during it, or automatically on channels where the customer's identity is known, such as WhatsApp.

In HeyKiko

Every WhatsApp and Telegram chat becomes a lead, and Kiko asks once, after it has helped, for the details you track.

Related terms

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