WhatsApp Business API pricing in Kenya, Ghana and the rest of Africa
Meta prices most African countries, including Kenya, Ghana, Tanzania, Uganda, Ethiopia and Rwanda, as one market, “Rest of Africa”, with some of its lowest rates anywhere. Here's what each message costs and what a month costs for three businesses.
Updated 7 November 2026
Meta's rates in Kenya, Ghana and the rest of Africa
Per delivered message, from Meta's USD rate card for Rest of Africa effective 1 October 2026.
| Message | What it's for | Rate |
|---|---|---|
| Marketing | Offers and announcements, to customers who opted in | $0.0225 |
| Utility | Booking reminders, order and delivery updates | $0.004 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.004 |
| Authentication | One-time passwords to African numbers | $0.004 |
Utility messages are charged at this rate up to 100,000 a month and authentication up to 300,000; Meta's lower volume rates apply after that. Source: Meta
What a month costs in Kenya, Ghana and the rest of Africa
At Meta's list rates, for three sizes of business, with one WhatsApp number each.
- A pharmacy in Nairobi
For a pharmacy in Nairobi with 300 chats a month and about 3 replies each, all 900 replies are inside the free 1,000, so they cost nothing. Adding 400 reminders and updates ($1.60) brings Meta's bill to about $1.60 a month.
- A solar installer in Accra
For a solar installer in Accra with 1,500 chats a month and about 5 replies each, 7,500 replies are 6,500 paid after the free 1,000: $26.00. Adding 1,500 reminders and updates ($6.00) and 1,000 offers ($22.50) brings Meta's bill to about $54.50 a month.
- An online store in Kampala
For an online store in Kampala with 6,000 chats a month and about 4 replies each, 24,000 replies are 23,000 paid after the free 1,000: $92.00. Adding 15,000 reminders and updates ($60.00) and 12,000 offers ($270.00) brings Meta's bill to about $422.00 a month.
How Meta bills businesses in the region
Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees.
- Among Meta's lowest rates
A marketing message is $0.0225 and a utility message $0.004, well below most of the world.
- Nigeria and South Africa cost more
Customers with Nigerian or South African numbers are priced on their own cards: $0.0516 and $0.0379 per marketing message.
- Low rates make reminders worth it
At $0.004 a utility message, sending every booking reminder and delivery update costs very little.
- Ads open a free week
Reply to someone who came from a Click-to-WhatsApp ad, and Meta charges nothing for your messages to them for up to 7 days.
Questions about WhatsApp pricing in Kenya, Ghana and the rest of Africa
Straight answers before you budget.
From 1 October 2026, Meta charges $0.0225 per marketing message and $0.004 per utility or authentication message to Kenyan numbers. Service replies are free for the first 1,000 a month per business number, then $0.004 each.
Yes. Meta prices Kenya, Ghana, Tanzania, Uganda, Ethiopia, Rwanda and most other African countries as one “Rest of Africa” market.
Nigeria, South Africa, Egypt and Morocco each have their own rates. Most other African countries share the Rest of Africa rate.
They're service messages, like a person's reply: free for the first 1,000 a month per number, then $0.004 each.
No. Meta bills your WhatsApp account directly and HeyKiko adds nothing.
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