WhatsApp Business API pricing in Bangladesh
In Bangladesh, Meta charges very little for order updates and a lot for marketing. Here are the rates and what a month costs for a clinic, an online shop and a training centre.
Updated 7 November 2026
Meta's rates in Bangladesh
Per delivered message, from Meta's USD rate card for Bangladesh effective 1 October 2026.
| Message | What it's for | Rate |
|---|---|---|
| Marketing | Offers and announcements, to customers who opted in | $0.0732 |
| Utility | Booking reminders, order and delivery updates | $0.0037 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.0037 |
| Authentication | One-time passwords to Bangladeshi numbers, from a business based there | $0.0037 |
| Authentication (international) | One-time passwords to Bangladeshi numbers from a business based abroad | $0.096 |
Utility messages are charged at this rate up to 150,000 a month and authentication up to 100,000; Meta's lower volume rates apply after that. Source: Meta
What a month costs in Bangladesh
At Meta's list rates, for three sizes of business, with one WhatsApp number each.
- A diagnostic centre in Chattogram
For a diagnostic centre in Chattogram with 300 chats a month and about 3 replies each, all 900 replies are inside the free 1,000, so they cost nothing. Adding 600 reminders and updates ($2.22) brings Meta's bill to about $2.22 a month.
- An online clothing shop in Dhaka
For an online clothing shop in Dhaka with 2,500 chats a month and about 4 replies each, 10,000 replies are 9,000 paid after the free 1,000: $33.30. Adding 2,000 reminders and updates ($7.40) and 500 offers ($36.60) brings Meta's bill to about $77.30 a month.
- A training centre with a big alumni list
For a training centre with a big alumni list with 1,000 chats a month and about 3 replies each, 3,000 replies are 2,000 paid after the free 1,000: $7.40. Adding 3,000 reminders and updates ($11.10) and 5,000 offers ($366.00) brings Meta's bill to about $384.50 a month.
How Meta bills Bangladeshi businesses
Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees.
- A huge gap between marketing and updates
A marketing message is $0.0732, about 20 times a utility message at $0.0037. Broadcast offers sparingly; send order updates freely.
- Foreign OTPs are expensive
A business abroad sending one-time passwords to Bangladeshi numbers pays $0.096 each.
- Replies mostly free
1,000 service replies a month per number cost nothing; the rest are $0.0037 each.
- Ad replies cost nothing for a week
Answer a buyer who came from a Click-to-WhatsApp ad, and Meta charges nothing for your messages to them for up to 7 days, marketing included.
Questions about WhatsApp pricing in Bangladesh
Straight answers before you budget.
From 1 October 2026, Meta charges $0.0732 per marketing message and $0.0037 per utility or authentication message in Bangladesh. Service replies are free for the first 1,000 a month per number.
Meta sets Bangladesh's marketing rate at $0.0732, far above India's $0.0118, while utility stays low at $0.0037.
No. Meta bills your WhatsApp account directly and HeyKiko adds nothing.
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