WhatsApp Business API pricing in Hong Kong
What Meta charges per WhatsApp message in Hong Kong, and what a month costs for a clinic in Central, a beauty salon in Causeway Bay and an online shop.
Updated 7 November 2026
Meta's rates in Hong Kong
Per delivered message, from Meta's USD rate card for Hong Kong effective 1 October 2026.
| Message | What it's for | Rate |
|---|---|---|
| Marketing | Offers and announcements, to customers who opted in | $0.0732 |
| Utility | Booking reminders, order and delivery updates | $0.026 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.026 |
| Authentication | One-time passwords to Hong Kong numbers | $0.026 |
Utility messages are charged at this rate up to 150,000 a month and authentication up to 100,000; Meta's lower volume rates apply after that. Source: Meta
What a month costs in Hong Kong
At Meta's list rates, for three sizes of business, with one WhatsApp number each.
- A clinic in Central
For a clinic in Central with 250 chats a month and about 3 replies each, all 750 replies are inside the free 1,000, so they cost nothing. Adding 400 reminders and updates ($10.40) brings Meta's bill to about $10.40 a month.
- A beauty salon in Causeway Bay
For a beauty salon in Causeway Bay with 700 chats a month and about 4 replies each, 2,800 replies are 1,800 paid after the free 1,000: $46.80. Adding 800 reminders and updates ($20.80) and 300 offers ($21.96) brings Meta's bill to about $89.56 a month.
- An online shop in Kwun Tong
For an online shop in Kwun Tong with 4,000 chats a month and about 4 replies each, 16,000 replies are 15,000 paid after the free 1,000: $390.00. Adding 10,000 reminders and updates ($260.00) and 6,000 offers ($439.20) brings Meta's bill to about $1,089.20 a month.
How Meta bills Hong Kong businesses
Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees.
- Updates cost more than in Singapore
A utility message in Hong Kong is $0.026, against $0.016 in Singapore; booking reminders add up.
- Marketing matches Singapore
Marketing is $0.0732 per message in both Hong Kong and Singapore.
- Most chats need no template
Answering customers who message you first uses service messages: 1,000 a month per number are free.
- Free days after ad replies
When a customer messages from a Click-to-WhatsApp ad and you answer, Meta doesn't charge for your messages to them for up to 7 days.
Questions about WhatsApp pricing in Hong Kong
Straight answers before you budget.
From 1 October 2026, Meta charges $0.0732 per marketing message and $0.026 per utility or authentication message in Hong Kong. Service replies are free for the first 1,000 a month per number, then $0.026 each.
They're service messages, like a person's reply: free for the first 1,000 a month per number, then Meta's service rate.
No. Meta bills your WhatsApp account directly and HeyKiko adds nothing.
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