WhatsApp Business API pricing in Nigeria
What Meta charges per WhatsApp message in Nigeria, and what a month costs for a clinic in Abuja, a fashion store in Lagos and a large online shop.
Updated 7 November 2026
Meta's rates in Nigeria
Per delivered message, from Meta's USD rate card for Nigeria effective 1 October 2026.
| Message | What it's for | Rate |
|---|---|---|
| Marketing | Offers and announcements, to customers who opted in | $0.0516 |
| Utility | Booking reminders, order and delivery updates | $0.0067 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.0067 |
| Authentication | One-time passwords to Nigerian numbers, from a business based there | $0.0067 |
| Authentication (international) | One-time passwords to Nigerian numbers from a business based abroad | $0.075 |
Utility messages are charged at this rate up to 100,000 a month and authentication up to 300,000; Meta's lower volume rates apply after that. Source: Meta
What a month costs in Nigeria
At Meta's list rates, for three sizes of business, with one WhatsApp number each.
- A clinic in Abuja
For a clinic in Abuja with 300 chats a month and about 3 replies each, all 900 replies are inside the free 1,000, so they cost nothing. Adding 400 reminders and updates ($2.68) brings Meta's bill to about $2.68 a month.
- A fashion store in Lagos
For a fashion store in Lagos with 2,000 chats a month and about 4 replies each, 8,000 replies are 7,000 paid after the free 1,000: $46.90. Adding 1,500 reminders and updates ($10.05) and 1,000 offers ($51.60) brings Meta's bill to about $108.55 a month.
- A large online shop
For a large online shop with 15,000 chats a month and about 4 replies each, 60,000 replies are 59,000 paid after the free 1,000: $395.30. Adding 40,000 reminders and updates ($268.00) and 30,000 offers ($1,548.00) brings Meta's bill to about $2,211.30 a month.
How Meta bills Nigerian businesses
Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees.
- Marketing is the big cost
A marketing message is $0.0516, about 8 times a utility message at $0.0067. Broadcasts add up fast; order updates don't.
- Dearer than the rest of Africa
Nigeria has its own rate card: $0.0516 per marketing message against $0.0225 in Kenya and Ghana.
- OTPs from abroad cost more
One-time passwords to Nigerian numbers from a business based abroad are $0.075 each, against $0.0067 from a business in Nigeria.
- Free after an ad reply
Reply to a customer who messaged from a Click-to-WhatsApp ad, and Meta charges nothing for your messages to them for the next 7 days at most.
Questions about WhatsApp pricing in Nigeria
Straight answers before you budget.
From 1 October 2026, Meta charges $0.0516 per marketing message and $0.0067 per utility or authentication message in Nigeria. Service replies are free for the first 1,000 a month per number, then $0.0067 each.
South Africa is cheaper for marketing: $0.0379 against $0.0516 in Nigeria. Nigeria is cheaper for utility: $0.0067 against $0.0095.
They're service messages, like a person's reply: free for the first 1,000 a month per number, then Meta's service rate.
No. Meta bills your WhatsApp account directly and HeyKiko adds nothing.
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