WhatsApp Business API pricing in Pakistan
What Meta charges per WhatsApp message in Pakistan, and what a month costs for an academy in Islamabad, a skin clinic in Lahore and an online store in Karachi.
Updated 7 November 2026
Meta's rates in Pakistan
Per delivered message, from Meta's USD rate card for Pakistan effective 1 October 2026.
| Message | What it's for | Rate |
|---|---|---|
| Marketing | Offers and announcements, to customers who opted in | $0.0473 |
| Utility | Booking reminders, order and delivery updates | $0.015 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.015 |
| Authentication | One-time passwords to Pakistani numbers, from a business based there | $0.015 |
| Authentication (international) | One-time passwords to Pakistani numbers from a business based abroad | $0.075 |
Utility messages are charged at this rate up to 150,000 a month and authentication up to 100,000; Meta's lower volume rates apply after that. Source: Meta
What a month costs in Pakistan
At Meta's list rates, for three sizes of business, with one WhatsApp number each.
- An academy in Islamabad
For an academy in Islamabad with 250 chats a month and about 4 replies each, all 1,000 replies are inside the free 1,000, so they cost nothing. Adding 300 reminders and updates ($4.50) brings Meta's bill to about $4.50 a month.
- A skin clinic in Lahore
For a skin clinic in Lahore with 1,200 chats a month and about 4 replies each, 4,800 replies are 3,800 paid after the free 1,000: $57.00. Adding 1,000 reminders and updates ($15.00) and 500 offers ($23.65) brings Meta's bill to about $95.65 a month.
- An online store in Karachi
For an online store in Karachi with 8,000 chats a month and about 4 replies each, 32,000 replies are 31,000 paid after the free 1,000: $465.00. Adding 20,000 reminders and updates ($300.00) and 15,000 offers ($709.50) brings Meta's bill to about $1,474.50 a month.
How Meta bills Pakistani businesses
Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees.
- Utility isn't as cheap as next door
A utility message in Pakistan is $0.015, about 11 times India's $0.0014. Send the updates customers actually need.
- Marketing costs a few times utility
Marketing is $0.0473 per message, roughly 3 times a utility message.
- Foreign OTP senders pay much more
A business abroad sending one-time passwords to Pakistani numbers pays $0.075, against $0.015 for a business based in Pakistan.
- Ad chats free for a week
Answer a customer who messaged from a Click-to-WhatsApp ad and Meta doesn't charge for your messages to them for up to 7 days.
Questions about WhatsApp pricing in Pakistan
Straight answers before you budget.
From 1 October 2026, Meta charges $0.0473 per marketing message and $0.015 per utility or authentication message in Pakistan. Service replies are free for the first 1,000 a month per number, then $0.015 each.
India is cheaper: $0.0118 per marketing message against $0.0473 in Pakistan, and $0.0014 per utility message against $0.015.
They're service messages, like a person's reply: free for the first 1,000 a month per number, then Meta's service rate.
No. Meta bills your WhatsApp account directly and HeyKiko adds nothing.
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