WhatsApp Business API pricing in Singapore
What Meta charges per WhatsApp message in Singapore, and what a month costs for a tuition centre, a renovation firm and an online store.
Updated 7 November 2026
Meta's rates in Singapore
Per delivered message, from Meta's USD rate card for Singapore effective 1 October 2026.
| Message | What it's for | Rate |
|---|---|---|
| Marketing | Offers and announcements, to customers who opted in | $0.0732 |
| Utility | Booking reminders, order and delivery updates | $0.016 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.016 |
| Authentication | One-time passwords to Singapore numbers | $0.016 |
Utility messages are charged at this rate up to 150,000 a month and authentication up to 100,000; Meta's lower volume rates apply after that. Source: Meta
What a month costs in Singapore
At Meta's list rates, for three sizes of business, with one WhatsApp number each.
- A tuition centre in Bishan
For a tuition centre in Bishan with 300 chats a month and about 3 replies each, all 900 replies are inside the free 1,000, so they cost nothing. Adding 400 reminders and updates ($6.40) brings Meta's bill to about $6.40 a month.
- A renovation firm in Tampines
For a renovation firm in Tampines with 1,500 chats a month and about 5 replies each, 7,500 replies are 6,500 paid after the free 1,000: $104.00. Adding 800 reminders and updates ($12.80) and 500 offers ($36.60) brings Meta's bill to about $153.40 a month.
- An online store
For an online store with 8,000 chats a month and about 4 replies each, 32,000 replies are 31,000 paid after the free 1,000: $496.00. Adding 20,000 reminders and updates ($320.00) and 15,000 offers ($1,098.00) brings Meta's bill to about $1,914.00 a month.
How Meta bills Singapore businesses
Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees.
- Pick the currency when you set up
Meta bills in USD or one of the other currencies it supports, chosen when the WhatsApp account is created. It can't be changed afterwards.
- Marketing costs the most
A marketing message in Singapore is $0.0732, several times a utility message at $0.016. Keep order and booking updates as utility templates.
- Ads that open WhatsApp buy you a free week
Reply to someone who came from a Click-to-WhatsApp ad and Meta charges nothing for your messages to them, marketing included, for up to 7 days.
- Replies are mostly free for small businesses
Each number gets 1,000 free service replies a month, which covers a few hundred chats.
Questions about WhatsApp pricing in Singapore
Straight answers before you budget.
From 1 October 2026, Meta charges $0.0732 per marketing message and $0.016 per utility or authentication message in Singapore. Service replies are free for the first 1,000 a month per number, then $0.016 each.
A marketing message costs $0.0732 in Singapore, $0.086 in Malaysia, $0.0411 in Indonesia and $0.0118 in India. Each market has its own rate, set by where the customer's number is from.
They're service messages, like a person's reply: free for the first 1,000 a month per number, then Meta's service rate.
No. Meta bills your WhatsApp account directly and HeyKiko adds nothing. A HeyKiko plan covers the AI agent, the inbox and campaigns, with its own credits.
Keep reading
Let Kiko take the next message
Train your agent on your website today, put it on WhatsApp, Telegram and your site, and watch the first conversations come in.
- No card needed
- Set up without code
- Cancel any time