WhatsApp Business API pricing in Türkiye
Meta charges less per WhatsApp message to Turkish numbers than almost anywhere else. Here are the rates, and what a month costs for a salon, a clinic and an online store.
Updated 7 November 2026
Meta's rates in Turkey
Per delivered message, from Meta's USD rate card for Turkey effective 1 October 2026.
| Message | What it's for | Rate |
|---|---|---|
| Marketing | Offers and announcements, to customers who opted in | $0.0109 |
| Utility | Booking reminders, order and delivery updates | $0.0009 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.0009 |
| Authentication | One-time passwords to Turkish numbers | $0.0009 |
Utility messages are charged at this rate up to 100,000 a month and authentication up to 300,000; Meta's lower volume rates apply after that. Source: Meta
What a month costs in Turkey
At Meta's list rates, for three sizes of business, with one WhatsApp number each.
- A hair salon in Ankara
For a hair salon in Ankara with 300 chats a month and about 3 replies each, all 900 replies are inside the free 1,000, so they cost nothing. Adding 500 reminders and updates ($0.45) brings Meta's bill to about $0.45 a month.
- A hair transplant clinic in Istanbul
For a hair transplant clinic in Istanbul with 2,000 chats a month and about 6 replies each, 12,000 replies are 11,000 paid after the free 1,000: $9.90. Adding 1,500 reminders and updates ($1.35) and 1,000 offers ($10.90) brings Meta's bill to about $22.15 a month.
- An online store in Izmir
For an online store in Izmir with 10,000 chats a month and about 4 replies each, 40,000 replies are 39,000 paid after the free 1,000: $35.10. Adding 30,000 reminders and updates ($27.00) and 40,000 offers ($436.00) brings Meta's bill to about $498.10 a month.
How Meta bills businesses in Türkiye
Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees.
- Among the cheapest rates anywhere
A marketing message to a Turkish number is $0.0109 and a utility message $0.0009, below even India.
- Foreign customers cost their own rate
Messages to international patients are charged at their country's rate: $0.1365 per marketing message to Germany, for example.
- Replies are free up to a point
The first 1,000 service replies each month per number are free; after that each costs $0.0009.
- Ad-started chats
Customers who message from a Click-to-WhatsApp ad open a window of up to 7 days in which Meta doesn't charge for your messages to them.
Questions about WhatsApp pricing in Turkey
Straight answers before you budget.
From 1 October 2026, Meta charges $0.0109 per marketing message and $0.0009 per utility or authentication message in Turkey. Service replies are free for the first 1,000 a month per number.
Much cheaper: $0.0109 per marketing message in Turkey against $0.1365 in Germany and $0.0635 in the UK.
No. Meta bills your WhatsApp account directly and HeyKiko adds nothing.
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