WhatsApp Business API pricing in India
What Meta charges per WhatsApp message in India, what a month costs for a small shop, a clinic and a growing brand, and what changes as Meta moves Indian accounts to rupee billing.
Updated 7 November 2026
Meta's rates in India
Per delivered message, from Meta's USD rate card for India effective 1 October 2026.
| Message | What it's for | Rate |
|---|---|---|
| Marketing | Offers and announcements, to customers who opted in | $0.0118 |
| Utility | Booking reminders, order and delivery updates | $0.0014 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.0014 |
| Authentication | One-time passwords to Indian numbers, from a business based there | $0.0014 |
| Authentication (international) | One-time passwords to Indian numbers from a business based abroad | $0.0304 |
Utility messages are charged at this rate up to 25,000,000 a month and authentication up to 750,000; Meta's lower volume rates apply after that. Source: Meta
What a month costs in India
At Meta's list rates, for three sizes of business, with one WhatsApp number each.
- A salon in Jaipur
For a salon in Jaipur with 250 chats a month and about 3 replies each, all 750 replies are inside the free 1,000, so they cost nothing. Adding 300 reminders and updates ($0.42) brings Meta's bill to about $0.42 a month.
- A clinic in Pune
For a clinic in Pune with 3,000 chats a month and about 4 replies each, 12,000 replies are 11,000 paid after the free 1,000: $15.40. Adding 2,000 reminders and updates ($2.80) and 1,000 offers ($11.80) brings Meta's bill to about $30.00 a month.
- A clothing brand in Mumbai
For a clothing brand in Mumbai with 15,000 chats a month and about 5 replies each, 75,000 replies are 74,000 paid after the free 1,000: $103.60. Adding 40,000 reminders and updates ($56.00) and 60,000 offers ($708.00) brings Meta's bill to about $867.60 a month.
How Meta bills Indian businesses
Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees. A few things are specific to India.
- Rupee billing by 31 December 2026
Meta started billing India-based accounts in rupees on 1 January 2026. Eligible accounts must move to INR by 31 December 2026; from 1 January 2027 Meta stops delivering messages from accounts that haven't. A currency can't be changed once an account is created.
- The rates here are Meta's USD card
Meta publishes a separate INR card with its own amounts. Check that card for the exact rupee price.
- Free for up to 7 days after an ad
When someone messages you from a Click-to-WhatsApp ad and you reply, every message to them is free for up to 7 days.
- Before tax
Meta's rates are before tax. Check with your accountant how GST applies to your Meta invoice.
Questions about WhatsApp pricing in India
Straight answers before you budget.
From 1 October 2026, Meta charges $0.0118 per marketing message and $0.0014 per utility or authentication message in India, on its USD card. Service replies are free for the first 1,000 a month per number, then $0.0014 each.
Yes. A marketing message costs $0.0118 in India against $0.0635 in the UK and $0.1365 in Germany, and a utility message $0.0014.
Eligible India-based accounts must move to INR billing by 31 December 2026, or Meta stops delivering their messages from 1 January 2027. The currency is set when the account is created and can't be changed.
They're service messages, the same as a person's reply: free for the first 1,000 a month per number, then Meta's service rate. Your AI platform charges separately for its own use.
No. Meta bills your WhatsApp account directly and HeyKiko adds nothing. A HeyKiko plan covers the AI agent, the inbox and campaigns, with its own credits.
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