WhatsApp Business API pricing in Indonesia
What Meta charges per WhatsApp message in Indonesia, and what a month costs for an English course, a beauty clinic and an online store.
Updated 7 November 2026
Meta's rates in Indonesia
Per delivered message, from Meta's USD rate card for Indonesia effective 1 October 2026.
| Message | What it's for | Rate |
|---|---|---|
| Marketing | Offers and announcements, to customers who opted in | $0.0411 |
| Utility | Booking reminders, order and delivery updates | $0.025 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.025 |
| Authentication | One-time passwords to Indonesian numbers, from a business based there | $0.025 |
| Authentication (international) | One-time passwords to Indonesian numbers from a business based abroad | $0.136 |
Utility messages are charged at this rate up to 750,000 a month and authentication up to 750,000; Meta's lower volume rates apply after that. Source: Meta
What a month costs in Indonesia
At Meta's list rates, for three sizes of business, with one WhatsApp number each.
- An English course in Surabaya
For an English course in Surabaya with 250 chats a month and about 4 replies each, all 1,000 replies are inside the free 1,000, so they cost nothing. Adding 300 reminders and updates ($7.50) brings Meta's bill to about $7.50 a month.
- A beauty clinic in Jakarta
For a beauty clinic in Jakarta with 1,500 chats a month and about 4 replies each, 6,000 replies are 5,000 paid after the free 1,000: $125.00. Adding 1,200 reminders and updates ($30.00) and 800 offers ($32.88) brings Meta's bill to about $187.88 a month.
- An online fashion store in Bandung
For an online fashion store in Bandung with 12,000 chats a month and about 4 replies each, 48,000 replies are 47,000 paid after the free 1,000: $1,175.00. Adding 30,000 reminders and updates ($750.00) and 25,000 offers ($1,027.50) brings Meta's bill to about $2,952.50 a month.
How Meta bills Indonesian businesses
Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees. Indonesia's rates have one unusual feature.
- Utility costs nearly as much as marketing
In Indonesia a utility message is $0.025 and a marketing message $0.0411, a much smaller gap than in most markets. Order updates aren't cheap here, so send the ones customers need.
- The first thousand replies are free
Your replies within 24 hours of a customer's message are service messages; 1,000 a month per number are free, then $0.025 each.
- Ads give you a free week
Reply to a buyer who messaged from a Click-to-WhatsApp ad and Meta charges nothing for your messages to them for up to 7 days.
- Foreign OTPs cost more
A business based abroad sending one-time passwords to Indonesian numbers pays $0.136 each, against $0.025 for a local business.
Questions about WhatsApp pricing in Indonesia
Straight answers before you budget.
From 1 October 2026, Meta charges $0.0411 per marketing message and $0.025 per utility or authentication message in Indonesia. Service replies are free for the first 1,000 a month per number, then $0.025 each.
Meta sets each market's rates. In Indonesia the utility rate ($0.025) is close to the marketing rate ($0.0411), while in India, for example, utility is $0.0014.
They're service messages, like a person's reply: free for the first 1,000 a month per number, then Meta's service rate.
No. Meta bills your WhatsApp account directly and HeyKiko adds nothing. A HeyKiko plan covers the AI agent, the inbox and campaigns, with its own credits.
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