WhatsApp Business API pricing in Malaysia
What Meta charges per WhatsApp message in Malaysia, and what a month costs for a kindergarten, a car workshop and an online store.
Updated 7 November 2026
Meta's rates in Malaysia
Per delivered message, from Meta's USD rate card for Malaysia effective 1 October 2026.
| Message | What it's for | Rate |
|---|---|---|
| Marketing | Offers and announcements, to customers who opted in | $0.086 |
| Utility | Booking reminders, order and delivery updates | $0.014 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.014 |
| Authentication | One-time passwords to Malaysian numbers, from a business based there | $0.014 |
| Authentication (international) | One-time passwords to Malaysian numbers from a business based abroad | $0.0418 |
Utility messages are charged at this rate up to 150,000 a month and authentication up to 100,000; Meta's lower volume rates apply after that. Source: Meta
What a month costs in Malaysia
At Meta's list rates, for three sizes of business, with one WhatsApp number each.
- A kindergarten in Subang Jaya
For a kindergarten in Subang Jaya with 200 chats a month and about 4 replies each, all 800 replies are inside the free 1,000, so they cost nothing. Adding 250 reminders and updates ($3.50) brings Meta's bill to about $3.50 a month.
- A car workshop in Petaling Jaya
For a car workshop in Petaling Jaya with 900 chats a month and about 4 replies each, 3,600 replies are 2,600 paid after the free 1,000: $36.40. Adding 900 reminders and updates ($12.60) and 300 offers ($25.80) brings Meta's bill to about $74.80 a month.
- An online store in Shah Alam
For an online store in Shah Alam with 10,000 chats a month and about 4 replies each, 40,000 replies are 39,000 paid after the free 1,000: $546.00. Adding 25,000 reminders and updates ($350.00) and 20,000 offers ($1,720.00) brings Meta's bill to about $2,616.00 a month.
How Meta bills Malaysian businesses
Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees.
- Marketing messages cost the most here
Malaysia's marketing rate ($0.086) is one of Meta's higher ones in Asia, about 6 times a utility message. Keep updates and reminders as utility templates.
- Answering customers is cheap
Replies within 24 hours of the customer's message are service messages, and the first 1,000 each month per number cost nothing.
- Ad conversations are free for a week
If a buyer messages from a Click-to-WhatsApp ad and you answer, Meta waives the charge on your messages to them for up to 7 days.
- Currency is fixed at setup
You pick the billing currency when the WhatsApp account is created; Meta doesn't let you change it later.
Questions about WhatsApp pricing in Malaysia
Straight answers before you budget.
From 1 October 2026, Meta charges $0.086 per marketing message and $0.014 per utility or authentication message in Malaysia. Service replies are free for the first 1,000 a month per number, then $0.014 each.
Yes, slightly: $0.086 per marketing message in Malaysia against $0.0732 in Singapore and $0.0411 in Indonesia.
They're service messages, like a person's reply: free for the first 1,000 a month per number, then Meta's service rate.
No. Meta bills your WhatsApp account directly and HeyKiko adds nothing. A HeyKiko plan covers the AI agent, the inbox and campaigns, with its own credits.
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