WhatsApp Business API pricing in the US and Canada
Meta prices US and Canadian numbers as one market, North America. Here's what each WhatsApp message costs there, and what a month costs for a dental office, a home services company and an online store.
Updated 7 November 2026
Meta's rates in the US and Canada
Per delivered message, from Meta's USD rate card for North America effective 1 October 2026.
| Message | What it's for | Rate |
|---|---|---|
| Marketing | Offers and announcements, to customers who opted in | $0.025 |
| Utility | Booking reminders, order and delivery updates | $0.0034 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.0034 |
| Authentication | One-time passwords to US and Canadian numbers | $0.0034 |
Utility messages are charged at this rate up to 80,000 a month and authentication up to 100,000; Meta's lower volume rates apply after that. Source: Meta
What a month costs in the US and Canada
At Meta's list rates, for three sizes of business, with one WhatsApp number each.
- A dental office in Toronto
For a dental office in Toronto with 200 chats a month and about 4 replies each, all 800 replies are inside the free 1,000, so they cost nothing. Adding 400 reminders and updates ($1.36) brings Meta's bill to about $1.36 a month.
- A home services company in Phoenix
For a home services company in Phoenix with 800 chats a month and about 4 replies each, 3,200 replies are 2,200 paid after the free 1,000: $7.48. Adding 1,200 reminders and updates ($4.08) and 400 offers ($10.00) brings Meta's bill to about $21.56 a month.
- An online store shipping across the US
For an online store shipping across the US with 6,000 chats a month and about 3 replies each, 18,000 replies are 17,000 paid after the free 1,000: $57.80. Adding 15,000 reminders and updates ($51.00) and 10,000 offers ($250.00) brings Meta's bill to about $358.80 a month.
How Meta bills US and Canadian businesses
Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees.
- One market, two countries
A message to a US number and a message to a Canadian number cost the same: Meta prices both as North America.
- Marketing is cheaper than in Europe
A North America marketing message is $0.025, against $0.0635 in the UK and $0.1365 in Germany.
- Your website chat has no message fees
Most US and Canadian customers reach you on your website. Only WhatsApp carries Meta's fees; chats on your site cost nothing per message.
- Replies to ad clicks are free for 7 days
Answer someone who tapped a Click-to-WhatsApp ad, and Meta doesn't charge for any of your messages to them for up to a week.
Questions about WhatsApp pricing in the US and Canada
Straight answers before you budget.
From 1 October 2026, Meta charges $0.025 per marketing message and $0.0034 per utility or authentication message to US numbers. Service replies are free for the first 1,000 a month per business number, then $0.0034 each.
Yes. Meta prices US and Canadian numbers as one North America market, at the same rates.
They're service messages, like a person's reply: free for the first 1,000 a month per number, then $0.0034 each.
Not from Meta. Message fees apply only to WhatsApp; your HeyKiko plan covers the AI agent on your website, WhatsApp and Telegram with its own credits.
No. Meta bills your WhatsApp account directly and HeyKiko adds nothing.
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