WhatsApp Business API pricing in the UK
What Meta charges per WhatsApp message in the UK, and what a month costs for a dental practice, a letting agent and an online shop.
Updated 7 November 2026
Meta's rates in the UK
Per delivered message, from Meta's USD rate card for United Kingdom effective 1 October 2026.
| Message | What it's for | Rate |
|---|---|---|
| Marketing | Offers and announcements, to customers who opted in | $0.0635 |
| Utility | Booking reminders, order and delivery updates | $0.022 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.022 |
| Authentication | One-time passwords to UK numbers | $0.022 |
Utility messages are charged at this rate up to 100,000 a month and authentication up to 300,000; Meta's lower volume rates apply after that. Source: Meta
What a month costs in the UK
At Meta's list rates, for three sizes of business, with one WhatsApp number each.
- A letting agent in Leeds
For a letting agent in Leeds with 220 chats a month and about 4 replies each, all 880 replies are inside the free 1,000, so they cost nothing. Adding 200 reminders and updates ($4.40) brings Meta's bill to about $4.40 a month.
- A dental practice in Manchester
For a dental practice in Manchester with 1,200 chats a month and about 4 replies each, 4,800 replies are 3,800 paid after the free 1,000: $83.60. Adding 1,500 reminders and updates ($33.00) and 300 offers ($19.05) brings Meta's bill to about $135.65 a month.
- An online shop
For an online shop with 6,000 chats a month and about 3 replies each, 18,000 replies are 17,000 paid after the free 1,000: $374.00. Adding 12,000 reminders and updates ($264.00) and 8,000 offers ($508.00) brings Meta's bill to about $1,146.00 a month.
How Meta bills UK businesses
Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees.
- Marketing is the expensive kind
At $0.0635 a message, UK marketing costs about 3 times a utility message ($0.022). Send order and appointment updates as utility templates, not marketing.
- Replies inside 24 hours are cheap
When a customer messages you, your replies for the next 24 hours are service messages: the first 1,000 a month per number are free.
- The account's currency is set once
Meta asks for a billing currency when the WhatsApp account is created, and it can't be changed later.
- Ad replies cost nothing for a week
Answer someone who came from a Click-to-WhatsApp ad and Meta doesn't charge for your messages to them for up to 7 days.
Questions about WhatsApp pricing in the UK
Straight answers before you budget.
From 1 October 2026, Meta charges $0.0635 per marketing message and $0.022 per utility or authentication message in the UK. Service replies are free for the first 1,000 a month per number, then $0.022 each.
A UK marketing message is $0.0635, against $0.1365 in Germany and $0.0859 in France. The rate depends on the country of the customer's number.
They're service messages, like a person's reply: free for the first 1,000 a month per number, then Meta's service rate.
No. Meta bills your WhatsApp account directly and HeyKiko adds nothing. A HeyKiko plan covers the AI agent, the inbox and campaigns, with its own credits.
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