WhatsApp Business API pricing in Australia and Asia Pacific
Meta charges one rate across Australia, New Zealand, the Philippines, Thailand, Vietnam, Japan, Taiwan and the rest of its “Rest of Asia Pacific” market. Here's what each message costs, and what a month costs for a physio clinic, a home repair service in Manila and an online store.
Updated 7 November 2026
Meta's rates in Australia, the Philippines and the rest of Asia Pacific
Per delivered message, from Meta's USD rate card for Rest of Asia Pacific effective 1 October 2026.
| Message | What it's for | Rate |
|---|---|---|
| Marketing | Offers and announcements, to customers who opted in | $0.0842 |
| Utility | Booking reminders, order and delivery updates | $0.0113 |
| Service | Replies inside the 24-hour window, after 1,000 free a month per number | $0.0113 |
| Authentication | One-time passwords to Asia Pacific numbers | $0.0113 |
Utility messages are charged at this rate up to 150,000 a month and authentication up to 100,000; Meta's lower volume rates apply after that. Source: Meta
What a month costs in Australia, the Philippines and the rest of Asia Pacific
At Meta's list rates, for three sizes of business, with one WhatsApp number each.
- A physio clinic in Brisbane
For a physio clinic in Brisbane with 250 chats a month and about 4 replies each, all 1,000 replies are inside the free 1,000, so they cost nothing. Adding 500 reminders and updates ($5.65) brings Meta's bill to about $5.65 a month.
- A home repair service in Manila
For a home repair service in Manila with 1,200 chats a month and about 4 replies each, 4,800 replies are 3,800 paid after the free 1,000: $42.94. Adding 1,000 reminders and updates ($11.30) and 500 offers ($42.10) brings Meta's bill to about $96.34 a month.
- An online store shipping across Australia and New Zealand
For an online store shipping across Australia and New Zealand with 5,000 chats a month and about 3 replies each, 15,000 replies are 14,000 paid after the free 1,000: $158.20. Adding 12,000 reminders and updates ($135.60) and 8,000 offers ($673.60) brings Meta's bill to about $967.40 a month.
How Meta bills businesses in the region
Meta bills your own WhatsApp Business account, not HeyKiko, and HeyKiko adds nothing to Meta's fees. What you pay depends on where each customer's number is from.
- Same rate from Sydney to Saigon
An Australian number and a Vietnamese number cost the same: Meta prices all of these countries as one market.
- Your neighbours may differ
Customers with Indian, Singaporean, Malaysian or Indonesian numbers are priced on those countries' own cards; a marketing message to India is $0.0118 against $0.0842 here.
- Marketing is the costly kind
A marketing message is $0.0842, about 7 times a utility message. Send bookings and order updates as utility templates.
- Free conversations from ads
When a customer messages you from a Click-to-WhatsApp ad and you reply, Meta waives its fees on your messages to them for up to 7 days.
Questions about WhatsApp pricing in Australia, the Philippines and the rest of Asia Pacific
Straight answers before you budget.
From 1 October 2026, Meta charges $0.0842 per marketing message and $0.0113 per utility or authentication message to Australian numbers. Service replies are free for the first 1,000 a month per business number, then $0.0113 each.
Yes. Meta puts Australia, New Zealand, the Philippines, Thailand, Vietnam, Japan, Taiwan and several others in one “Rest of Asia Pacific” market, at the same rates.
India, Singapore, Malaysia, Indonesia and Hong Kong each have their own rates. Most other countries in the region share the Rest of Asia Pacific rate.
They're service messages, like a person's reply: free for the first 1,000 a month per number, then $0.0113 each.
No. Meta bills your WhatsApp account directly and HeyKiko adds nothing.
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